I have a secret. A dirty, awful, shameful secret that makes me cringe whenever I remember that super adult thing that after seven years I still have not taken the time to do. This coming September will mark Scott’s and my seventh wedding anniversary. It will also be the 2,556th anniversary of how many days it has been (and counting) since I have NOT printed my wedding pictures. Nope. There is actually no good reason I have not printed them. I guess it just feels like I have them. And I mean, I do. (You’ve seen them, right? Here, here and here.) I have all of them…on a hard drive. But that counts, right? Except it doesn’t. It only feels like it counts, until that computer crashes or that milk gets spilled on that external drive, or an earthquake hits and my electric grid is fried and melts my motherboard. In theory I have my wedding pictures, but in tangibility I have only an image on a computer screen dangerously vulnerable all the time.
In an age when everything we do is cultured, crafted and then documented in the deceptively fleeting platforms of social media, an age where the “selfie” has taken the place of the self-portrait, somewhere in between the Instagram filters and the continuous streaming of digital archives never printed only ever “shared” or “liked,” the art of historical preservation has been lost and we didn’t even notice it go missing. This is not entirely our fault, because let’s be honest, how do you know what to highlight when we highlight everything. Facebook holds wedding pictures and birth announcements on the same page as what we ate last Tuesday night and that time we did drunk karaoke happy hour with co-workers. Our oblivion is not entirely our fault because our need for self-expression and connection is rooted in a type of self-preservation. There is a kind of primal survival of the fittest need for relevancy and to continue to foster that individuality we so defiantly created as kids. And yet, while we give importance to everything, we actually save and make sacred very little. We are all about “Look At Me” when we should be thinking “Remember Me.”
That is what I love about my friend, Matt’s, new creative endeavor, Heirloom Lab. Matt and his partner, Spencer, have taken this whole obsession with capturing the moment and created an opportunity for us to actually save the moment and in a way that only a third party can really capture. Their Heritage films craft a nuanced documentary that finally records the stories we always share, but never write down, the stories that get lost in translation when people pass on. And they do it beautifully.
Visit HeirloomLab.com for more about their awesome films.